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Already running at several European food brands

Retail field surveys,
4× faster with AI.

One shelf photo → presence, price, pack size, stock-outs and shelf height detected in 8 seconds. Shelf share measured in 48 h (vs a 3-month panel), even offline, in real time for HQ.

Request a demo See what it costs →
Personalised 30-minute demo · reply within 24 h · no commitment
-66%
time per survey
8s
per shelf analysis
97%
AI accuracy (internal sample)
48 h
shelf share (vs 3 months)
Tool view · live demo

Field steering, in real conditions.

An animated preview of Orée — from dashboard to backoffice, just like in production.

oree.mjinformatique.tech
Synced DashboardBackoffice Exit
National steering — field availability
Head of Sales · 72 visits · 320 range-B surveys
ONGOING
0
Active visits
PERIOD VOLUME
0
Total selection
COMPLETED
0
Closures
STORES
0
Portfolio
✦
My AI viewsNewAsk the AI for any view — built in 2 s
✦
AI Lab — shelf scanBetaShelf photo → EAN / facing recognition
Survey breakdown
Present
231 · 72 %
Stock-out
80 · 25 %
Absent
9 · 3 %
Backoffice — administration
Account configuration & security
Store management
Scope, retailers, areas
›
Account management
Users, roles & access
›
Security — PIN code
Change the access PIN
›
Already adopted by food brands across Europe
GDPR-compliant
Hosted in Europe
Works without network
Disponible en 4 langues
Use cases by role

One tool per sales-team role.

Three roles, three clear use cases. No new job to learn.

Area sales rep

Field · mobile-first
Average time per store
1 h 30 — before
30 min — with Orée
−66% time per visit (2025 average across 6 retailers)
  • Shelf photo → AI analysis in 8 seconds
  • Works offline (basements, car parks)
  • Automatic barcode reading and facing
  • Guided 5-step validation

National Sales Director

Steering · ROI · coverage
Completed visits per rep / week
14→18
+30% on average over the 90 days post-deployment
  • Real-time consolidated dashboards
  • Push & SMS out-of-stock alerts
  • Coverage by region & retailer
  • Export to Excel / Power BI / Tableau

Key Account Manager / Category

Merch execution · product launch
Time to see a new SKU on shelf
3 months — external panel
48 h — Orée
Sources: Nielsen / IRI vs. consolidated Orée field surveys
  • Numeric distribution by retailer
  • Right shelf height (eye-level)
  • Promo / POS execution tracking
  • Competitive shelf mapping
Smart daily route

Every rep gets their route already prepared.

In the morning, the rep opens the app: today's route is ready. The AI combines your goals (shelf presence, coverage, ongoing launches), the regional manager's priorities and field history to propose the most useful itinerary.

1
You set the direction

Shelf presence targets, weekly store count, retailer focus or ongoing launches. Configurable by the regional or sales director.

2
The AI builds the route

The algorithm ranks stores by commercial potential, last visit, geolocation and the day's priorities. Automatic brief for every stop.

3
The rep delivers

Route visible in the app, briefs at a tap, visits validated by photo. HQ sees progress in real time without asking.

Tuesday May 14
South-West route · 4 priority stores · 32 km
09:00
Carrefour Toulouse Capitole
Liebig launch to validate · 1st visit in 6 weeks
Priority
10:45
Intermarché Blagnac
Out-of-stock detected last week
14:00
Auchan Colomiers
Back-to-school implementation check
16:00
Système U Tournefeuille
In-depth visit + manager relationship
Order, selection and timing recomputed every morning based on your goals and field news.
Aligned with your goals : shelf presence, retailer coverage, launches to push, minimum frequency per store.
Decided by you, executed by AI : regional management arbitrates priorities, the rep keeps the freedom to reorganise their day.
Continuous learning: the more you use it, the sharper the route gets. Field feedback re-adjusts priorities the following week.
Before · After

What Orée brings.

Comparison observed on a typical deployment: 25 reps, 14 visits/week, loaded hourly cost €55. Detailed assumptions below.

Time per visit −66% of field time, redirected to the sales conversation
1 h 30 — before
30 min — with Orée
Time with the store manager / visit On real client data: 6 rushed visits per day become 4 in-depth visits. The freed time goes into replenishment and front-of-store conversations.
5 min — before
45 min — with Orée
Time to assess a product launch See a new product on shelf within 48 h
3 months — external panel
48 h — with Orée
Annual cost vs savings For 25 reps on Business (per-user subscription + AI scans billed per use)
Orée cost — annual subscription
Estimated savings: several × the Orée cost (depends on scope)
Get the details on my scope →
Sources: 2025 averages observed across 6 European food retailers. Indicative estimate — a firm quote is built on your real scope.
Pricing

Per user, everything included.

One price per active user each month. AI, dashboards, support, updates and European hosting are included. No hidden cost.

Indicative conversion — billing in euros (€).

From€39 / user / month

The exact price depends on the number of users and your scope — confirmed with your quote.

Starter
On quote
+ AI scans billed per use · To get started on one region or one brand.
  • Up to 20 users
  • 1 country · 1 brand
  • AI photo analysis — billed per use
  • Consolidated dashboards
  • Email support within 24 h
Request a quote
Recommended
Business
On quote
+ AI scans billed per use · National rollout, multiple brands. Estimated ROI ≈ 6 months (depends on scope).
  • Unlimited users
  • AI photo analysis — billed per use (volume discount)
  • Multi-brand and multi-channel
  • Native Power BI / Tableau export
  • Voice input + planogram
  • Priority support within 4 h
  • Per-brand customisation
Start a project
Enterprise
On request
Volume scan pricing · Multi-country and tailored integrations.
  • Multi-country (FR · ES · IT · DE)
  • Single sign-on (SSO)
  • ERP connectors (SAP, Sage)
  • Custom AI training
  • Engagement de service & CSM dédié
Talk to sales
AI estimate · 60 seconds
Personalised quote sent by email immediately

Your field team

Three quick inputs to calibrate the Orée quote for your team.

Sector
Field team size
Stores visited

Your context

To scope the tool and deployment perimeter.

Current field tool
When do you want to start
Country
Field needs (optional, multi)

To send you the quote

Claude AI writes back within the minute. No sales call, no resale.

Full name
Work email
Company (optional)
Phone (optional)
Describe your project (minimum 50 characters for an accurate estimate)
The AI uses this text to personalise the quote and identify topics to clarify. 0 / 50 min

One last look

Claude AI will analyse your project and email you a personalised quote.

Claude AI is analysing your project
Competitive quote + personalised email · ~15 seconds
Quote sent
The AI analysed your project and emailed you a personalised quote at — —
Inbox: within 1–2 minutes (check spam too).
Urgent? [email protected]
Erreur

Ready to try Orée?

Personalised 30-minute demo with your own catalog. Pick the date, time slot and video platform that suits you. No commitment.

Confirmed reply within 24 hours · no commitment
The MJ ecosystem

A product, backed by a studio.

Kompt and Orée are designed, deployed and maintained by MJ Lab — the AI solutions studio of the MJ group.

Kompt

The all-in-one POS for restaurants & bars — NF525, Mobile Money, AI.

See Kompt ↗
My Commerce IA

The AI employee that brings clients back: no-show-proof bookings, follow-ups, reviews, WhatsApp inbox — without changing POS.

See My Commerce IA →
MJ Lab — AI solutions studio

Deployed business solutions, fast web & human-reviewed automation.

Discover the studio ↗