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Platform

One commercial platform, three forces combined.

The field, artificial intelligence and management all work in the same tool. Designed for brands that run multiple categories, multiple retail chains and multiple countries.

1. Intelligent shelf photo analysis

The field rep takes one to four photos of the shelf with their smartphone. The app recognises every product in under ten seconds: presence, price, pack size and shelf position.

  • Panoramic shelf photo: a six-metre shelf fits into four photos. The app stitches them together and guarantees no product is ever counted twice.
  • Automatic price reading: shelf-edge labels are read directly by the app. If a reflection or a missing label gets in the way, a second framing is enough to recover the information.
  • Shelf position: eye level, hand level, bottom shelf. Shelf height is measured automatically, with no form to fill in.
  • Pack size detected: 1 L, 2-pack, 75 cl, single serve. No more data-entry errors between neighbouring formats.
  • Competitors identified: the products next to your facing are recognised, giving you a brand-block map with no manual entry.
  • Accuracy that improves: 90% at launch, 96 to 97% after six weeks, because every correction made by the field rep enriches the barcode-level database.

2. Works without a network

Basement store, car park, dead zone: the visit continues regardless. Everything is kept in memory on the smartphone and uploaded automatically as soon as the network is back.

  • Protected local storage: photos, entries and comments are kept on the smartphone, with bank-grade encryption, until the network returns.
  • Automatic resume: no button to press, no visit to redo. As soon as the network comes back, everything is sent to head office in the background.
  • Thirty visits in reserve: local memory holds a full intense day. Beyond that, the field rep is notified.
  • Installable mobile app: a shortcut on the home screen, instant launch, no app store required.
  • Connection indicator always visible: online, offline, sync in progress. The field rep always knows where things stand.
  • No visit ever lost: as long as the smartphone is on, the data is safe. Several automatic retry attempts if the server does not respond.

3. Real-time management

Head office sees the numbers as visits roll in, by region, by field rep, by retail chain. Stock-outs come through as notifications, dashboards refresh on their own.

  • Consolidated dashboards by region, retail chain, category and field rep. Drill down to the original visit and photo.
  • Key merchandising KPIs: numeric distribution, eye-level share, brand-block consistency, promo execution, overall score out of 100.
  • Instant stock-out alerts: a notification the moment a strategic product is flagged as missing in a store of your choice.
  • Automatic Power BI export: data lands every hour in your analytics tool, with no file to move around.
  • ERP connection: SAP, Sage, Microsoft Dynamics. The product master is kept up to date automatically.
  • Several brands, several countries: data remains segregated by client space, with a global view reserved for management.
Flagship feature

AI day plan: the day pre-organised for every field rep.

Every morning, AI suggests to each field rep the list of stores to visit, in the right order, with the day's priorities. The regional director approves, adjusts, and the route is ready in five minutes.

Built-in objectives

The app knows your priorities: distribution targets to hit, a new product launch, a national promo to execute, high-potential stores.

Optimised route

The AI combines distance between stores, opening hours, last visit and current objectives. The field rep saves time on the road and spends more time in store.

Regional director approval

The director stays in control: they can add a store, remove one, set a specific instruction. The route is sent approved to the field rep's smartphone.

Concrete outcome: for a team of 25 field reps, around €1,000,000 in savings per year thanks to time gained and additional sales.

The full cycle

From shelf to management, in five steps.

One hour 30 per visit before Orée, thirty minutes after. The field rep spends more time with the store manager.

1
Shelf photo

The field rep frames one to four photos with their smartphone. Two seconds is enough. No product to scan, no barcode to point at.

2
AI analysis

The app recognises presence, price, pack size and shelf position. Private labels and competitors are identified automatically. Ten seconds for a full shelf.

3
Field rep approval

A step-by-step wizard across five screens: the field rep confirms or corrects. Thirty seconds in total. Every correction makes the AI better for next time.

4
Sent to management

Numbers reach head office within the minute. A new product launch becomes visible in 48 hours across the country, instead of three months previously.

5
Continuous loop

Corrections enrich the product database. The next day's AI route plan takes them into account. Accuracy and route relevance improve week after week.

Who it is built for

Three roles, one single platform.

Every user finds the tool designed for their job.

Field rep

Day-to-day on the ground

"I finally spend 45 minutes with the store manager, versus 5 minutes before."

  • Day plan ready every morning on the smartphone.
  • Visit in 30 minutes instead of one hour 30.
  • Works in basements, with no network, no fuss.

National sales director

Pilot and trade-offs

"I see in real time what is happening across 4,000 stores, without calling anyone."

  • Consolidated dashboards by region and retail chain.
  • Product launch measured in 48 hours everywhere.
  • Stock-out alerts sent live.

Key account manager (KAM)

The retail-chain relationship

"I walk into Carrefour meetings with fresh numbers, never with estimates."

  • View by retail chain, by buying group, by region.
  • Benchmark against private labels and competitors.
  • Photo evidence to bring into retail-chain meetings.

See the platform in action.

Tailored 30-minute demo with your own catalogue. No commitment, in English. Starter, Business and Enterprise plans depending on the size of your team.

Book a demo